As the most popular search engine on the web, Google is quite generous to marketers because it has provided a wide range of often free, but sometimes paid for, tools that can be utilised as part of any existing or brand-new campaign. From Google Analytics to Google AdWords, the possibilities for SEO and PPC alike are endless. Read on as we go over some of the benefits of Google Trends, a website that analyses how popular...
It is not uncommon for website owners to confuse analytics with an audit as both assess different features of a site in order to determine the direction of a new or existing SEO campaign. With this said, Google analytics is often utilised alongside marketing efforts on a routine basis where a site analysis is carried out at the very start in order to evaluate how search engine friendly your website is. Read on as we go...
Initially released in February 2011, it is safe to say that the ‘quality’ algorithm - dubbed Google Panda - has left a lasting mark on the way that marketers approach and craft their campaigns. After all, the algorithm targeted websites that made use of black-hat methods like content farms and were generally considered low in quality. Nowadays, the majority of SEO technicians understand how to ethically raise the ranking of a website in the SERPs, but...
There are phrases and specialist terms utilised within internet marketing that help SEO technicians pinpoint certain aspects of a campaign so that they can be discussed at length. Although it is not necessary for our clients to understand this jargon themselves, the team here at SEO Enterprise believe that it is important to define a few from time to time in order to bridge the gap and ensure that both parties are on the same page....
The search engine uses links that are implemented within the pages of a website in order to understand how relevant a site is and learn about the services that are on offer. In fact, we use them ourselves on an everyday basis in order to navigate between the homepage, product descriptions and even blog features. With this said, backlinks are an entirely different ball-game because they are created in order to link websites to one another...
There is no denying that search engine optimisation is the most resilient internet marketing method on the market as it has managed to survive its fair share of shake-ups over the years. After all, search engine’s like Google are constantly updating their core algorithm in order to ensure that only the very best websites manage to make it to the top spot. Read on as we go over a few things that you can expect to...
There are many different avenue’s that you can take with SEO in order to ensure that your website stands in good stead against the competition, such as increasing organic traffic, improving brand awareness, and even increasing sales and revenue. With this said, these efforts can usually be determined by one thing – visibility in the Search Engine Results Pages (SERP’s). Read on as we go over a few top tips that every SEO technician should know...
It is safe to say that Google is intelligent enough to spot a black-hat SEO technician from a mile away in 2021, and this means that a campaign should always make ethicality a priority at all times. After all, a technician can implement all the backlinks they want and create enough high-quality content to fill a void, but a lack of SEO friendly features can undo all of this hard work. Read on as we go...
Every year it is said how ‘content is king’ in the world of SEO, but very few technicians take the time to explain why. After all, there was a brief period of time when content in the form of blogs and articles were the most unreliable aspect of any campaign! Of course, this was a direct result of a lack of search engine authority as Google was yet to implement strict algorithms to govern how content...
It’s been a whirlwind of a year that’s changed the way many of us approach life, and we’ve certainly learned to appreciate the little things a lot more. In fact, a lot of people would say that 2020 has been the slowest year that has simultaneously passed by with such speed that it is hard to believe that a brand-new year is just around the corner. Here at SEO Enterprise, we’re all about preparing for the...