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Author: Phil Collins

You’ve probably heard the term “SEO” thrown around a lot during your time as a business owner. But what exactly is it all about? For those that aren’t sure, SEO is a digital marketing strategy which aims to boost your website’s search engine rankings. By targeting specific keyword phrases (which would obviously be related to your business), SEO lets you advertise to people specifically looking for what you have to offer. Clearly, this is an opportunity you...

We all know the importance of great content. Over the past few years, content marketing has become a priority for businesses all over the world, as they attempt to increase engagement and connection with their customers. By creating blog posts, infographics and videos all tailored towards your target audience, you’ll obviously be increasing awareness of your brand and establishing yourself as an industry leader. The only problem is- absolutely everyone is doing it. No matter what industry you...

For many small businesses, this may sound like a small thing. However, the importance of switching to HTTPS should not be underestimated. Google announced that HTTPS would become a ranking factor way back in 2014, as they really started on their drive to improve the privacy and security of internet users. In essence, this uses an SSL certificate to encrypt the user’s data, thereby offering much greater protection and making sure they can browse safely. So, it’s surprising...

Make no mistake, content plays a major role in SEO. But you probably already knew that, right? After all, if an SEO agency like ourselves is constantly updating their blog, then it’s pretty fair to assume it plays a big role in search engine optimisation. In fact, we’d go as far as to say that consistent blogging is probably the simplest way to boost your Google rankings; as long as you’re able to come up with fresh...

Many business owners and marketers believe that SEO is all about keyword rankings and increasing web traffic. They’re wrong. Of course, the basic function of SEO is to boost rankings for relevant keywords and therefore ensure the site is found by a greater number of internet users. However, this is all meaningless if the extra traffic isn’t resulting in more sales and better ROI, which is exactly why modern SEO should be all about boosting conversion rates. So,...

We’re sorry, we just couldn’t resist. But, all silly puns aside, we really couldn’t be happier to be welcoming a brand-new client on board the SEO Enterprise, as we continue to build upon our foundations as the leading SEO agency in Manchester. Okay, we promise that was the last one. We’re just a little excited to welcome the fantastic Rhino Piling on board and to get cracking on their SEO campaign. This is yet another incredible addition to...

It’s not every day you get to welcome a new SEO client on board; and it’s certainly not every day you get to welcome a new client all the way from Australia. We’ve been working incredibly hard at SEO Enterprise over the past few months, and it’s fantastic to be able to say that this hard work has allowed us to branch out our services a little. While the last 12 months have seen us introduce social...

First of all, let’s get one thing straight- website loading speed has always been important. For years, Google have been using the speed of desktop sites as one of their main ranking factors, since users are much likelier to abandon web pages that are too slow to load. Ultimately, a slow website will hamper user experience (UX), decrease your conversion rates and prevent any profitable SEO results. But you probably already knew that. What you might not have...

It’s been a few months now since Google first started to roll out mobile-first indexing, so it’s really quite frightening how many online businesses remain blissfully unaware of it. Since this algorithm update could have a major impact on the way SEO is done in 2018, business owners and marketers need to read up on what it’s all about. Google have implemented various algorithm updates under the radar in recent months, in a manner that could even...

By now, every small business owner should be fully aware of how important it is to develop a strong digital presence. Since the online shopping trend has shown itself to be completely unstoppable in recent years, it would be remiss of you to ignore this change in the market and not use it to your advantage. Of course, since making an online impact is now so important, it stands to reason that your competitors will be thinking...