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Author: Phil Collins

Although this might be the season of witches, vampires and children begging for sweets, there’s just nothing more frightening than a missed SEO opportunity. An effective search campaign is guaranteed to increase visitors, brand awareness and, more importantly, revenue, with organic search now accounting for over half of the world’s web traffic. In fact, we’d go as far as to say there’s simply no way an online business can succeed without an effective SEO strategy in place,...

It’s time to fish out the face paint and pumpkin carving set, because the spookiest time of year is almost upon us once again. The winds are becoming sharper and colder, while the trees have been stripped of their branches and the skies remain permanently overcast. More importantly, black hat SEO companies continue to lurk in the shadows, waiting for the opportune moment to insidiously strike out and become your own living nightmare. That’s right- when SEO isn’t...

Smart phones have become the must have electronic device in nearly every corner of the planet. With everyone having their phone no more than 3 feet from their person at all times, businesses have the opportunity to utilise this fact for their own end by creating apps. Want to track your heart rate? Play games? Set a budget? Do your shopping? Track your bowel movements? - yep, there’s an app for that. But what are the keys to...

Everyone loves a good rumour – that juicy piece of gossip that they can discuss with their friends in whispered voices behind cupped hands. We know rumours usually have no foundations in reality, they’re just a creative story that we can enjoy, but sometimes rumours can go further than intended, and when people start believing rumours as facts, we all collectively get a little dumber. We took a look at some of the most popular SEO myths...

In today’s digital age, there are various social media analytics tools businesses can use to help compete for a greater share of their voice against competitors on social media platforms. For those who are unaware, social media analytics are ways in which firms gather data from the various social platforms hosting their business. This allows companies to gauge their consumers' tastes and attitudes towards their brand in order to craft a perfect strategy. There are five platforms...

Video games are awesome. They always have been. From retro classics such as Pac-Man and Sonic The Hedgehog, to ground-breaking online multiplayer shooters, to complete universes in virtual reality; there’s just nothing quite like a good video game to blow off some steam. But video games are much more than the addictive past-times we all know and love, because they’ve always had the potential to teach us an awful lot about the world. More specifically, they’ve been teaching...

Not many people know this, but when you search on Google, you aren’t actually searching the web. Instead, you are searching an index of the web, collated by Google. The Google index is a collection of all the pages that they have crawled and cached; which is two times more pages than Yahoo! and Bing. When we search for anything, Google pulls up relevant information from its index. So, what will affect the world’s leading search engine from...

For smaller businesses, an effective local SEO strategy could be just what they need to finally beat their competitors. If you don’t believe us, then just take a second to think about your own browsing habits. If you were looking for the “best restaurant in Manchester”, for example, then the chances are you’re going to click on the first few results to appear on Google. But this has nothing to do with chance or luck, as those...

SEO has always been a little like the weather: it’s always changing and it’s pretty much impossible to predict. In fact, most SEO experts would agree that modern practises are almost unrecognisable to what they were in the early days, with Google constantly tweaking and updating their ranking factors. Of course, these updates are usually made to improve the user experience and the relevance of the search engines in general. However, this can present a real problem for...

“Okay Google, show me how to optimise for voice search.” The impact voice-activated technology has had on SEO is nothing short of staggering. The rising sales of the Google Home and Amazon Echo suggest a major shift in search trends, with experts suggesting that 50% of Google searches will be conducted by voice search by the year 2020. In fact, that figure is already at 25% today. Of course, for businesses, the potential of voice search just can’t...