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Author: Phil Collins

During the initial stages of an SEO campaign, it is important that specific keyword research is carried out in order to determine which ones are the most promising in order to provide the desired results. After all, a website obtains organic traffic when an internet user types a keyword into the search bar of the search engine and clicks on a website by choice in order to find out more information about the services that are on offer. With this said,...

Ever since the use and implementation of content in SEO became a necessity rather than a choice, many online marketers have started confusing the industry with content marketing. After all, this is another tool that differs in a variety of ways and can be used separately from SEO or alongside it in order to improve the ranking of a website in the SERPs. In order to set the record straight, we’ve decided to go over some of the differences that separate the...

When an SEO campaign is put together, it is vital that technicians recognise the importance of user experience as it is one of the most fundamental yet routinely side-lined components. After all, search engines like Google place a lot of emphasis on the way that a user can interact with a website which means that, more often than not, it can influence the way that it is ranked in the SERPs. Here at SEO Enterprise, we strive for greatness when it comes...

In the SEO industry, the use of content is considered ‘king’ and this means that technicians should always emphasise the importance of utilising high-quality, relevant and original written information when powering any chosen keywords. After all, content is what the search engine will analyse when it comes to ranking a website in the SERPS. Read on as the team here at SEO Enterprise go over some of the benefits of utilising a blog exchange… What is a blog exchange? In layman’s terms, a...

In the world of SEO, there are a variety of different approaches that a technician can use in order to improve the ranking of a website in the SERPs. After all, the aim of this internet marketing method is to develop a relationship with the search engine and convince it a website is worthy of being ranked highly. With this said, it is important that technicians use these methods wisely after carrying out any necessary research as it is very easy to...

In recent years, the SEO industry has undergone a quality revolution as more and more technicians are choosing to abandon black-hat methods in favour of ethical approaches. In fact, content is now considered ‘king’ within the industry and holds a lot of power when it comes to the way that search engines like Google assess a site and rank it in the SERPS. Read on as we go over everything there is to know about SEO friendly content… Why is content important...

One of the most common questions that business owners have about SEO is the amount of money that it will cost them. After all, every business has a marketing budget and it is important that the tools that are implemented are as cost-effective as possible. Here at SEO Enterprise, we are able to formulate a campaign in order to meet the requirements of every client and in this blog, we have decided to go over a few reasons why SEO is...

Although the internet is thought to be just three decades old, we rely on it for a variety of simple everyday tasks and technology has effectively replaced a range of common items including maps, music players, books and even marketing. In fact, it is very uncommon to find business owners investing in newspaper advertising methods in 2019 as most have a website that they use as a point of contact for potential clients. SEO is an effective marketing tool that can increase...

When it comes to SEO, there is a lot of work that goes on behind the scenes that is rarely ever seen by the client and web user. After all, it is the high-quality content drafted by copywriters that gets uploaded on the website itself. With this said, any marketing professional understands the importance of optimising a site in order to ensure that it is not overwhelming as a balanced code ratio is essential. In fact, HTML and CSS are standardised online...

Here at SEO Enterprise, we spend a lot of time on the research phase in order to develop the most effective campaign possible. After all, it is essential that the methods used by a technician are tailored towards the company in question, the services they offer and the budget that is available. With this said, it is also vital that white-hat approaches are the only thing utilised during a campaign in order to keep it as ethical as possible. Read on as...