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Author: Phil Collins

In order to succeed in the SEO industry and deliver a high-quality campaign, it is important that a technician can tell the difference between white-hat and black-hat practices. After all, ethical campaigns use white-hat methods whereas black-hat techniques are considered unfair and penalised by the search engine. With this said, grey-hat SEO is determined to rock the boat and change our perception of the internet marketing practice all-together. Read on as the team here at SEO Enterprise go over everything there is to...

As the foundation of any successful SEO campaign, the content that is created by a copywriter should be formulated with several rules in mind in order to resonate with both the search engine and the user. After all, a blog may not be read by the majority of visitors, however the information should still be legible and crafted with quality in mind. Read on as we go over three top tips that will help novices and seasoned experts alike develop a successful...

Although the SEO industry has been around since the early 90’s, a lot has changed and the way that technicians approach a campaign has had a major facelift. After all, the days of unethical blogging and poor-quality sites have been replaced with reliable content and effective methods. Unfortunately, a handful of business owners are still concerned when it comes to SEO and many of them are thought to be afraid to replace their Pay Per Click (PPC) marketing campaigns. Read on as...

Here at SEO Enterprise, we provide both local and national campaigns that are just as high-quality as one another with slightly different goals. After all, a national campaign aims to rank for a very general keyword whereas local campaigns often take local areas into consideration when selecting the keywords that the technicians will target. Read on as we go over three important things that every business owner should be aware of before they undertake a national SEO campaign...

Social media has become such an integral part of our lives that we rarely even give it a second thought. It’s hard to believe that it’s actually not even been around for that long. We use it every day, for all sorts of things, from shopping to keeping up with friends to learning the latest news. But while it comes with advantages, there are also a lot of disadvantages to come with, like the impact it has on one’s self-esteem, or the...

It is safe to say that every SEO technician will have heard the phrase ‘content is king’ before and there is a very good reason for it. After all, the search engine algorithms now place a lot of emphasis on the implementation of high-quality blogs and articles that are both original and relevant. As a result, content marketing now holds a higher prestige in the world of SEO than it once did many years ago. Read on as the team here at...

Every experienced SEO technician understands the importance of using online tools in order to understand the results of their methods. After all, analytics can say a lot about the success of a campaign and how it can be adapted in order to generate the results that the client is hoping for. Sheer SEO is a piece of online software that allows technicians to track live ranking changes and the audience that a website is engaging. Read on as we go over the...

The Google search engine processes around 40,000 searches every single second which equates to around 3.5 billion queries every single day. As a result, the system that is in place is designed to organise them according to the search query of a user and provide the most relevant result possible. Read on as the team here at SEO Enterprise goes over everything there is to know about SERPs and why they are so important during a campaign...

The SEO industry is constantly changing and adapting in the face of algorithm updates that continue to crack down on the use of black-hat methods. After all, the most effective campaign is an ethical and high-quality campaign. As the second decade of the 21st century draws to a close, the team here at SEO Enterprise have decided to go over three different ways that our industry has changed for the better over the past 10 years. Read on to find out more...

As another year draws to an end, it is important that those working in the marketing industry take a moment to assess the changes that have been implemented over the past 12 months. After all, SEO is a very competitive working environment which means that further changes are merely an expectation of the future rather than a surprise. Read on as the team here at SEO Enterprise go over three predictions for the SEO industry that should be taken into consideration during...