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Author: Phil Collins

Search engine optimisation (SEO) has long been a way of boosting your business’ visibility on and organic traffic from search engines like Google, Bing, and Ask Jeeves. Google, being the largest search engine by a huge margin and the single most visited website on the internet, provides the gold standards for the industry and is constantly updating their algorithms to ensure searchers get the highest quality and most relevant results. SEO is the process of ensuring that...

Having only taken up my post as copywriter at SEO Enterprise a couple of months ago, I wasn’t 100% sure of what to expect; I knew little about working for an SEO company. I have a long background of academic writing during my graduate and postgraduate studies, and I am accustomed to researching and writing papers on topics like politics, philosophy, and law. But copywriting was not something I had extensive experience in, and I knew...

SEO Enterprise had a tricky time during the pandemic, as did millions of businesses and individuals around the country and the world! Going from a strong team in pre-pandemic times, a mixture of pandemic-related industry slowing and staff moving on to further stages in their careers has seen SEO Enterprise shrink done to just a few people. SEO Enterprise is now re-emerging for the post-pandemic era and has begun its expansion again! The new team members have...

SEO Enterprise is a proud partner of a wonderful charitable organisation, Speed of Sight! Speed of Sight aims to change lives by offering white-knuckle high-speed racing experiences for blind, visually impaired, and disabled people. Speed of Sight’s mission is to offer this opportunity to anybody who has been told they will never drive due to blindness or disability. Speed of Sight also offers another life-changing experience: its blindfolded driving for fully abled people. The blindfolded driving experience...

Search engine optimisation (SEO) has been around since the dawn of search engines themselves! Since the earliest web pages hit the internet and e-commerce began to take over consumer habits, businesses have vied for the top position on the search engine results page (SERP) to get the most clicks and the highest traffic, equalling the best sales. When Google established its global dominance over the search engine market, its ever-evolving algorithms have become the central pillar...

Since the establishment and subsequent rise in popularity of the internet as a platform for trading and commerce, it has never been more important to cultivate your company’s image online. This is partially what SEO aims to do; by ensuring prominent visibility on Google or other search engines, good SEO can provide your venture with legitimacy and authority in your industry, as well as boosting your sales! But it can be difficult to decide what to...

The practice of maximising the organic traffic to your website by increasing its search engine visibility is called search engine optimisation (SEO). SEO campaigns aim to get your webpage on the first search engine results page (SERP) when related terms or keywords are searched on Google or other search engines. SEO began in the 90s and has become a dynamic industry centred on generating unique content and creating strong link relationships with high quality, trustworthy sources...

Search engine optimisation (SEO) is the process of trying to maximise organic traffic to a website by increasing its ranking and visibility on the search engine results page (SERP). The ideal goal of any SEO campaign is to get the website to the top result on the first SERP when corresponding terms are entered into Google or another search engine. SEO is relatively new, originating in the 90s, but now has a whole industry revolving around...

Search engine optimisation is a relatively new practice, as the internet itself is fairly new to our societies! SEO today is almost entirely centred around Google and its ever-updating algorithms designed to prevent unscrupulous methods of forcing traffic to your site, but SEO itself pre-dates Google’s existence. Opinions vary about when SEO first became a distinct service, some saying the late 90s, but others claiming as early as 1991 with the birth of the world’s first website,...

It goes without saying that search engine optimization is not an overnight marketing solution and that you won’t see your website flourish in the SERPs in just a matter of days. In reality, it can take 3-6 months of consistent work from a high-quality technician before your website starts to see a return on investment as SEO is a marketing method that tends to give the best results when a long-term strategy is put into place....