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Author: Phil Collins

There are phrases and specialist terms utilised within internet marketing that help SEO technicians pinpoint certain aspects of a campaign so that they can be discussed at length. Although it is not necessary for our clients to understand this jargon themselves, the team here at SEO Enterprise believe that it is important to define a few from time to time in order to bridge the gap and ensure that both parties are on the same page....

The search engine uses links that are implemented within the pages of a website in order to understand how relevant a site is and learn about the services that are on offer. In fact, we use them ourselves on an everyday basis in order to navigate between the homepage, product descriptions and even blog features. With this said, backlinks are an entirely different ball-game because they are created in order to link websites to one another...

There is no denying that search engine optimisation is the most resilient internet marketing method on the market as it has managed to survive its fair share of shake-ups over the years. After all, search engine’s like Google are constantly updating their core algorithm in order to ensure that only the very best websites manage to make it to the top spot. Read on as we go over a few things that you can expect to...

There are many different avenue’s that you can take with SEO in order to ensure that your website stands in good stead against the competition, such as increasing organic traffic, improving brand awareness, and even increasing sales and revenue. With this said, these efforts can usually be determined by one thing – visibility in the Search Engine Results Pages (SERP’s). Read on as we go over a few top tips that every SEO technician should know...

It is safe to say that Google is intelligent enough to spot a black-hat SEO technician from a mile away in 2021, and this means that a campaign should always make ethicality a priority at all times. After all, a technician can implement all the backlinks they want and create enough high-quality content to fill a void, but a lack of SEO friendly features can undo all of this hard work. Read on as we go...

Every year it is said how ‘content is king’ in the world of SEO, but very few technicians take the time to explain why. After all, there was a brief period of time when content in the form of blogs and articles were the most unreliable aspect of any campaign! Of course, this was a direct result of a lack of search engine authority as Google was yet to implement strict algorithms to govern how content...

It’s been a whirlwind of a year that’s changed the way many of us approach life, and we’ve certainly learned to appreciate the little things a lot more. In fact, a lot of people would say that 2020 has been the slowest year that has simultaneously passed by with such speed that it is hard to believe that a brand-new year is just around the corner.  Here at SEO Enterprise, we’re all about preparing for the...

It is not uncommon for certain pages that were once a major source of traffic to fall silent as time goes on. After all, we don’t listen to Christmas songs throughout the entire year, do we? With this said, there is an on-going debate within the SEO community as to whether there is any benefit in boosting pages that are underperforming in order to try and insight further interest and interactions. Read on as we share...

Every technique that is used within SEO should be as ethical as possible in order to develop a positive and mutually beneficial relationship with the search engine. After all, the days of getting away with black-hat methods are long gone! One of the most effective approaches is the implementation of backlinks, however it is essential that they are done-so correctly. Read on as we explain everything there is to know about backlinks...

There are two types of approaches in SEO that govern the way that technicians will implement certain techniques: local and national campaigns. As the name suggests, a local campaign will focus on trying to encourage the search engine to rank a website in a particular area for more specific keywords, whereas a national campaign covers a much broader area of an industry. With this, there are undeniable benefits that businesses can obtain from investing in national...