Busting SEO Myths

Everyone loves a good rumour – that juicy piece of gossip that they can discuss with their friends in whispered voices behind cupped hands. We know rumours usually have no foundations in reality, they’re just a creative story that we can enjoy, but sometimes rumours can go further than intended, and when people start believing […]

NetBase Details Social Media Analytics Tools For Business Marketers

In today’s digital age, there are various social media analytics tools businesses can use to help compete for a greater share of their voice against competitors on social media platforms. For those who are unaware, social media analytics are ways in which firms gather data from the various social platforms hosting their business. This allows […]

What Video Games Can Teach Us About Digital Marketing

Video games are awesome. They always have been. From retro classics such as Pac-Man and Sonic The Hedgehog, to ground-breaking online multiplayer shooters, to complete universes in virtual reality; there’s just nothing quite like a good video game to blow off some steam. But video games are much more than the addictive past-times we all […]

Most Common Reasons Google Can’t Crawl Your Pages

Not many people know this, but when you search on Google, you aren’t actually searching the web. Instead, you are searching an index of the web, collated by Google. The Google index is a collection of all the pages that they have crawled and cached; which is two times more pages than Yahoo! and Bing. […]

A Guide To Local SEO In 2018

For smaller businesses, an effective local SEO strategy could be just what they need to finally beat their competitors. If you don’t believe us, then just take a second to think about your own browsing habits. If you were looking for the “best restaurant in Manchester”, for example, then the chances are you’re going to […]

The Most Important SEO Ranking Factors In 2018

SEO has always been a little like the weather: it’s always changing and it’s pretty much impossible to predict. In fact, most SEO experts would agree that modern practises are almost unrecognisable to what they were in the early days, with Google constantly tweaking and updating their ranking factors. Of course, these updates are usually […]

Does Your Business Need To Start Worrying About Google Home?

“Okay Google, show me how to optimise for voice search.” The impact voice-activated technology has had on SEO is nothing short of staggering. The rising sales of the Google Home and Amazon Echo suggest a major shift in search trends, with experts suggesting that 50% of Google searches will be conducted by voice search by […]

3 SEO Questions You’ve Been Dying To Ask

You’ve probably heard the term “SEO” thrown around a lot during your time as a business owner. But what exactly is it all about? For those that aren’t sure, SEO is a digital marketing strategy which aims to boost your website’s search engine rankings. By targeting specific keyword phrases (which would obviously be related to […]

Why Influencer Marketing Has Become So Important In 2018

We all know the importance of great content. Over the past few years, content marketing has become a priority for businesses all over the world, as they attempt to increase engagement and connection with their customers. By creating blog posts, infographics and videos all tailored towards your target audience, you’ll obviously be increasing awareness of […]

How Switching To HTTPS Could Help Your SEO

For many small businesses, this may sound like a small thing. However, the importance of switching to HTTPS should not be underestimated. Google announced that HTTPS would become a ranking factor way back in 2014, as they really started on their drive to improve the privacy and security of internet users. In essence, this uses […]