In order to understand SEO, it is important that technicians are able to understand how a search engine works. After all, there are hundreds of different processes that take place behind the scenes in order for Google to determine the ranking of a website in the SERPs. Here at SEO Enterprise, we want our readers to grasp the industry entirely which is why we’ve decided to go over the indexing process that the Google search engine carries out every time a new page is added to a website. Read on to find out more…
The Google search engine has a program known as Spider Crawlers that visit a website for tracking purposes and it is an essential part of the indexing process. These spiders will ‘crawl’ a page and follow any links that are imbedded into the content; this allows the search engine to look deeply into a site in order to determine its trustworthiness. In fact, there are a variety of different factors that can affect the crawling process such as poor-quality backlinks, duplicated content and a lack of XML sitemap as they can prevent a page from being indexed.
After a webpage has been crawled by the search engine Spiders, it will then be indexed accordingly. This is the process of adding a page to the Google search engine results so that it can be found by a user in a Google search. With this said, every WordPress page is indexed by default which is why it is recommended that No-Index meta tags are added in order to ensure that vital pages are the only ones that are being indexed.
In order for a page to rank in the SERPs, it must be crawled and indexed by the Google spiders. After all, this adds it to the search results and allows it to be found. With this said, there are many different algorithms in place that ensure that Google only ranks the most high-quality pages favourably which means that a ranked webpage can take a while to rank properly. In addition to this, too many unnecessarily indexed pages can affect a websites overall ranking in the SERPs which is why only relevant pages should be indexed.
Here at SEO Enterprise, we believe that an ethical, high-quality campaign is the secret to a happy client. After all, black-hat methods often lead to penalisation because the indexing process that is carried out by search engines like Google are very in-depth and the algorithms that are in place can pick up on every unethical method that is sneaked into a piece of content. To find out more information about SEO and indexing, get in contact with a member of the SEO Enterprise team today!