The Google search engine may like to spring algorithm updates on SEO technicians; however, the implementation of keywords is a factor that is never going to change significantly. After all, a keyword is required in order to rank a website for a phrase in the SERPs which is why high-quality and ethical approaches should always be employed. Read on as the team here at SEO Enterprise go over everything there is to know about keyword research and why it is so important…
Why is keyword research so important?
An SEO campaign is a long journey with multiple crossroads along the way which means that technicians must make a lot of decisions that could impact the results in a variety of different ways. One of these decisions is the keywords that are going to be powered through content. After all, these are the phrases that users will type into the search bar in order to find a website listed in the SERPs which is why keyword research is incredibly important in order to ensure that technicians target the best of the best.
Why do keywords need to be relevant?
The content that is written in the form of blogs and articles is used in order to power the keywords that are chosen. As a result, it is important that they are relevant to the services that a website is offering or else the search engine could see them as a form of spam and penalise the site as a result. In fact, SEO technicians should also ensure that the content itself is relevant to the keyword that is being backlinked within it.
Are more keywords better than fewer keywords?
One of the biggest misconceptions about keywords in the SEO industry is the idea that ‘more is better’ when technicians should always be opting for quality over quantity. After all, too many low-quality keywords may be flagged as spam by the search engine. In addition to this, adding too many keywords into a piece of content is a black-hat technique known as keyword stuffing and should be avoided at all costs.
Here at SEO Enterprise, our team work hard in order to deliver value for money and high-quality rankings in the SERPs. After all, SEO is an industry where the results are not immediately obtainable which means that technicians should never lead their clients on. Luckily, keyword research is the foundation of any high-quality, ethical campaign and it is something that the SEO Enterprise team take very seriously. To find out more information, get in contact with a member of the SEO Enterprise team today!