A Simple Guide to Backlinks
Every technique that is used within SEO should be as ethical as possible in order to develop a positive and mutually beneficial relationship with the search engine. After all, the days of getting away with black-hat methods are long gone! One of the most effective approaches is the implementation of backlinks, however it is essential that they are done-so correctly. Read on as we explain everything there is to know about backlinks…
It is impossible to use backlinks in a marketing campaign without first understanding what they are and their purpose in the industry. Simply put, backlinks are links that are made between the different pages of an individual website or links that are formed between two separate websites; the former are known as ‘internal’ backlinks whereas the latter are known as ‘external’ backlinks. An easy way to think of them is as ‘votes’ that vouch for the quality of a website and the content that exists within it.
The search engine can be difficult to please and the competition to rank favourably in the SERPs is rife which means that only the very best websites will manage to stand out amongst the crowd. Obtaining high-quality backlinks that ‘vouch’ for your site is a great way to improve its relationship with Google because the search engine is more likely to trust it. With this said, it is always better to implement fewer high-quality backlinks than create an abundance of poor-quality backlinks as quality always triumphs over quantity.
There are a handful of different ways to implement backlinks, and it is our job to carry this out in an ethical and high-quality method. A blog exchange involves writing content for a different but similar and related website which is then uploaded onto their site and links back to yours – this is a backlink! You will also do the same for their website, hence the reason why it is called a blog ‘exchange’. The search engine spiders then will follow these links and use it as a ranking factor in the SERPs. Internal backlinks are created by placing links to different pages on your site, such as the homepage, within your own content, and the spiders also use these as ranking signals too.
There is no ‘rule book’ when it comes to SEO and a lot of the techniques that technicians use is down to personal preference. With this said, backlinks are not a method that should be implemented haphazardly as gambling an entire campaign on poor-quality links could have severe repercussion in the SERPs. To chat all things SEO related, get in contact with a member of the SEO Enterprise team today!