A Beginner’s Guide to Google Analytics
If you are optimising for the Google search engine then taking advantage of Google Analytics is a self-explanatory requirement. After all, why would you splash out on a paid-for way to measure search engine performance when you have a free, state-of-the-art piece of software that has been designed by the same company available at your fingertips? Read on as the SEO Enterprise team goes over everything there is to know about Google Analytics in this beginner’s guide to assessing SEO success…
Let’s start at the beginning: what is Google Analytics? Essentially, it is a free platform that allows marketers to track website performance and is typically used within SEO and PPC campaigns. By filling in a few simple details, you will be able to see a full picture of your website in the form of graphs, data reports and metric figures and use it in order to make any necessary changes.
There is a lot of different information that can be viewed with Google Analytics, however beginners should focus on the basics such as how many visitors their site receives, where they come from, how they interact with the website and how long they spend on each page and, finally, at what stage they decide to leave. Looking at this information will allow you to put together a simple overview of how your website is performing for the user and this information will feed into more in-depth data later on down the line.
Of course, Google Analytics goes a lot further than the information listed above. As you get to grips with the basics, you can start to look at traffic by its source, either organic or direct, assess the demographic of the users who visit your site, keep an eye on your bounce rate, watch your page speed (which may affect your bounce rate!) and even see how the ranking of particular keywords change on a day-to-day basis. After all, the main purpose of Google Analytics is to provide a detailed insight into the way your website is performing so you can tailor your methods accordingly.
Here at SEO Enterprise, our SEO coaching service focuses on the importance of using analytic software within a campaign in order to measure the success of not only an entire campaign, but individual approaches within it. After all, Google Analytics allows you to assess user demographics, the popularity of keywords and the way that pages increase or decrease in rank overtime. It is then possible to use these results to formulate a plan of action that determines the next steps. To find out more information, get in contact with a member of the team today.