Here at SEO Enterprise, we place a lot of emphasis on quality and consistency when it comes to our campaigns as we want to provide our clients with the most effective ROI (Return on Investment). In fact, our industry is so broad that it is impossible for a technician to know everything about the practices and methods that are used. After all, a vast majority of SEO technicians have preferences on the approaches that can be used. With this said, there are a handful of beliefs universal across the board and in this blog, we’ve decided to go over five important things that every SEO technician should know…
Content should be crafted for the user
In the world of SEO, content is considered ‘king’ which means that it is a fundamental building block of the entire industry. As a result, a copywriter should be able to craft high-quality content that is original and relevant to the user’s enquiries in order to ensure that the search engine spiders see it favourably. This is because algorithm focused content is no longer as beneficial as the user experience.
Quality is always better than quantity
When it comes to backlinks, an SEO technician should always be able to tell the difference between a high-quality backlink and a low-quality backlink. After all, the old adage ‘quality is better than quantity’ rings true in this area of the SEO industry because too many low-quality backlinks can actually have a negative effect on a campaign.
Black-hat techniques are never appropriate
The algorithms that are implemented by search engines are stronger than ever and have the ability to scrutinise a website to the very core of its code. After all, the realisation that many technicians used unethical methods in order to ‘cheat’ the system during the early days of SEO was enough to force the search engines’ hands. As a result, an ethical technician should never resort to black-hat techniques in order to obtain fast results.
Google Analytics are important
As a free digital marketing tool provided by Google, a technician that is not making full use of Google Analytics will find it very difficult to progress. After all, the platform shows real time data and allows a technician to see which approaches are effective and which ones need to be revised. After all, organic traffic can come from many different channels and without a tool like Google Analytics, this data is difficult, if not impossible, to understand.
The SEO industry is always changing
At just 30 years old, the SEO industry has undergone many changes throughout its lifetime. After all, the internet has become an important tool that is used by billions of people on a daily basis and the search engines have cracked down on the approaches that are used by technicians in order to ensure that users find high-quality and relevant results. This means that an SEO technician should always be prepared for change.
Although SEO only took centre stage within the marketing industry during the mid-1990s, it has managed to become one of the most popular approaches used by business owners around the world. After all, the organic results that can be obtained from a high-quality and ethical campaign are far more effective than any PPC advertising method. To find out more information about the basic principles of SEO that every technician should know and recognise, get in contact with a member of the SEO Enterprise team today!