Here at SEO Enterprise, we know how daunting the industry can be for a beginner. After all, there is an enormous amount of information to learn and the way we approach these facts continues to change with each year that passes. In order to ensure that our readers understand what should and shouldn’t be done when it comes to internet marketing, we’ve decided to go over five things that people tend to get wrong…
- Content Doesn’t Matter
The importance of content has increased steadily over the past decade to the point where it is now considered ‘king’ of the entire industry. After all, the information on a website is what the search engines use to determine the ranking position, so it is vital that the content that is written is of a high-quality, relevant to the services on offer and completely original.
- Cheap SEO Is Best
Despite being known as a cost-effective internet marketing tool, SEO is the type of service that you can’t ‘see’ and this means that most clients don’t realise the amount of work that goes on behind the scenes. As a result, many people want to invest in cheap SEO, however, these campaigns are often smaller and won’t generate big results like the more expensive ones will.
- Link Building Is Spammy
Whilst is can be considered spam if it isn’t done correctly, link building is one of the fundamental principles of SEO and is used in order to create relevant and valuable content on a website. This means that linking building that is done properly and in line with white-hat techniques will actually add value to a website rather than affect its results in the SERPs.
- Keywords Are A Priority
Although it is true that keywords should be taken into consideration, they aren’t as important as other features like content. After all, using too many keywords in an article is known as ‘keyword spamming’ and is actually a black-hat technique in SEO that can result in ranking penalisations. As a result, it is important to research appropriate keywords, but they shouldn’t take priority in a campaign.
- SERPs Penalisations Are The End Of The World
A technician that uses black-hat techniques can receive something known as a Google penalisation, and this is a form of warning that tells them to stop whatever malicious activity they are carrying out. With this said, many people believe that they are a disaster when the most severe punishments are handed out for clear violations of the rules, rather than simple mistakes. If a technician is carrying out ethical SEO work, there is no need to worry about ranking penalisations.
In order to carry out a successful internet marketing campaign, it is always best to search for a reputable technician with the skills and experience to get the job done well. After all, these are the people that will be able to recognise a mistake when they see one. To find out more information about whether our SEO services could help you, get in contact with a member of the SEO Enterprise team today!