3 Ways to Measure the Performance of an SEO Campaign
It is important to remember that SEO isn’t a quick, overnight fix to all your marketing worries and woes. After all, it can take 3-6 months before any big changes start to show in the Search Engine Results Pages (SERPs), and even then it takes consistency and dedication to ensure that these results stick-around long-term. Here at SEO Enterprise, we used a variety of different methods to measure how successful an ongoing campaign is and in this blog, we’ve decided to go over some of them. Read on to find out more…
An increase or decrease in the number of users that find your website through the SERPs can indicate how effective your ranking and brand visibility is. Organic traffic is often specific so it is a brilliant way to measure campaign performance because it provides real-time results and allows you to assess whether or not your current approach is working.
Shown as a percentage, the bounce rate is the number of visitors who leave after visiting just one page on your website. If this is quite high then you may need to consider why users are jumping ship quickly by assessing page speed, pop-ups and device compatibility. A healthy bounce rate should be 40% or less and can be an effective way to measure performance because it suggests that users are being encouraged to venture deeper.
Another performance statistics that is measured as a percentage is the Click-Through Rate (CTR), and this shows you the number of users who clicked on your website after viewing it in the SERPs. As an example, a CRT of 10% after 100 users viewed it means that 10 users clicked on it. This figure can jump around a lot so shouldn’t be the main focus, however a low metric can be improved with optimised meta descriptions, titles and URLs.
The biggest mistake that is made in SEO is having expectations that are unrealistic and unachievable in a short-term capacity. After all, if you’re expecting to see your website flourishing on page-one in a single month then prepare to be severely disappointed! Search engine optimization is a long-term commitment for long-term results. To talk to a licenced technician about what to expect from internet marketing approaches like SEO, get in contact with the best SEO company at SEO Enterprise today!