3 Ways to Improve Your Conversion Rate
There are certain phrases used by marketing experts in order to assess how successfully a campaign is going. After all, industry jargon allows us to dive deep into the SEO world and make even the smallest of changes. The conversion rate is the number of times users who visit your website organically complete a goal. This could be making a purchase, signing up to the company newsletter, or filling out a contact form. Read on as we go over three ways that SEO can help improve your websites conversion rate…
Improve the Website Interface
First impressions really do matter and the online world is no different to the physical one. This means that your website’s interface can influence your conversion rate because users are less likely to complete a particular goal if they cannot interact with a site properly. As a result, a website should be free from advertisements, easy to navigate, and created with quality in mind.
Focus on Page Speed
We are all guilty of being impatient from time to time. After all, it is almost expected of webpages to load in a matter of seconds in 2020. As a result, you should pay close attention to page speed when trying to improve the conversion rate of your site because a sluggish response is going to cause users to abandon ship and find their information somewhere else. This will not only reduce the number of conversions; it will also increase a website’s bounce rate.
Try A/B Testing
Sometimes a certain technique doesn’t work, and the best way to find out the most appropriate action to take is to try A/B testing. This practice involves displaying two different pages to users when they visit a site and analysing the responses that they receive. The one that provides the most conversions is the one that is displayed permanently. With this said, A/B testing should always be carried out ethically without cloaking errors as a black-hat approach may lead to inadvertent penalisations in the SERPs.
It can sound counterproductive to implement certain SEO methods in order to increase the amount of organic traffic that a website obtains whilst also trying to improve the conversion rate that a site has. After all, a sudden wave of new traffic can actually reduce the conversion rate ever so slightly. With this said, these optimisations are starting to complement each other as user experience becomes more integral in SEO. To find out more information, get in contact with a member of the SEO Enterprise team today!