As the most popular search engine on the internet, it is safe to say that Google has a lot of power when it comes to the way that websites are ranked in the SERPs. After all, a website can be penalised due to the implementation of poor-quality features like hidden text and the use of black-hat techniques like link-building. Read on as the team here at SEO Enterprise go over three things that the Google search engine hates to find on a website…
Since advertisements on a website can slow down the loading speed of a page and affect the users experience, it can create a negative relationship with Google. After all, the search engine is very strict when it comes to the use of spam on a website and categorises it as a form of black-hat SEO, regardless of the format. As a result, a high-quality webpage that is aiming to rank favourably in the SERPs should never implement paid advertisements and business owners should ensure that they purchase a domain in order to prevent penalisations from adverts.
It is safe to say that content is one of the most important aspects of any internet marketing campaign and perhaps the foundation of successful SEO. Over the past 30 years, the way that content is implemented within the SEO industry has changed focus considerably as it is now essential that information is original, relevant and written to a high standard of quality in order to ensure that it is approved by the search engine. After all, Google does not favour duplicated content that utilises black-hat methods like keyword stuffing and will penalise websites that choose to do so.
Google has continued to emphasise the importance of the user within its algorithms over the past few years and this means that slow webpages can have a negative effect on the success of a marketing campaign. After all, user experience is affected by a slow loading website which means that the Google search engine will not favour sites with such issues in the SERPs. As a result, a website with loading problems must be fixed sooner rather than later.
When an SEO technician is optimising for a certain search engine, it is essential that techniques are used with particular algorithms in mind. After all, the Google search engine is known to be strict which means that the implementation of the features listed above can have negative repercussions on an active campaign. To find out more information about Google-friendly SEO, get in contact with a member of the SEO Enterprise team today!