3 Things Google Won’t Tell You About Your Privacy
The amount of privacy that users have when browsing with Google has been called into question more times than we can remember as the search engine giant continues to obtain more shares each and every year. In fact, its competitors – such as DuckDuckGo – actually pride themselves on their lack of tracking and privacy guarantee as a result. Read on as we go over 3 things that Google won’t tell you about the way they store and use information…
They know a lot more than you think
When we browse the web, every single search query is recorded and documented in order to build-up a profile that tells the search engine everything they need to know. A lot of people incorrectly believe that Google only tracks basic demographic information like age, gender and location, however the sophisticated software can also learn your interests, hobbies, shopping habits, relationship status, what industry you work in and much more based on how you browse the web.
Google doesn’t sell your data – it sells you
There is no doubting that the company has released countless statements reassuring users that they aren’t selling the data that they collect about each person to third-party buyers – and this is actually true. What they won’t tell you is that this data is utilised as a part of personalised advertising in order to target certain users – essentially the search engine sells us, the user, to paying advertisers. Of course, the raw data is stored safely and advertisers aren’t allowed direct access to our browsing habits, however this may be considered a far cry away from the privacy promise that Google claims to provide.
There is always a way to make privacy easier
As the most popular search engine around, Google receives around 3.5 billion search queries every single day. With the ability to handle such demands, it is entirely possible that the search engine could implement a way to put privacy back in the hands of the user. As it stands, users are able to opt-out of seeing personalised advertisements, however a simple opt-in button to give permission for data to be collected and accessed by advertising parties is a favourable step in the right direction often thrown around by many.
Although it may seem like Google is trying to take advantage of its users, it is important to remember that the search engine is a business trying to give each and every website a fair chance in the SERPs. The most effective way to do this is through data that allows information to be displayed with relevance for the user. To find out more information about Google’s privacy regulations, get in contact with the best SEO company around at SEO Enterprise today!