Although this might be the season of witches, vampires and children begging for sweets, there’s just nothing more frightening than a missed SEO opportunity.
An effective search campaign is guaranteed to increase visitors, brand awareness and, more importantly, revenue, with organic search now accounting for over half of the world’s web traffic. In fact, we’d go as far as to say there’s simply no way an online business can succeed without an effective SEO strategy in place, such is the power of organic search.
But, if you don’t believe us, then we’ve put together some of the most terrifying SEO stats just in time for Halloween. If you haven’t invested in SEO yet, then this makes for some very grim reading indeed. You have been warned…
Google Process 2 Trillion Searches Every Year
Yep, you read that. 2 trillion searches EVERY YEAR.
That’s roughly 167 million searches a month and 5.5 billion searches a day. To break it down even further, there are around 3.8 million Google searches every minute of the day, which equates to 63,000 every second.
The most frightening thing of all? These figures don’t even take the other search engines into account, and the vast majority of these users won’t even venture past the first page of Google, which is why SEO is now so valuable to your business.
86% of Customers Will Use The Internet To Find Local Businesses
Of course, without SEO, this leaves you with just a measly 14% of consumers to fight over with competitors, which ultimately means you’re neglecting the biggest part of your target market.
If you still aren’t sold on the importance of local SEO, then we should probably tell you that 30% of mobile searches are related to location, while the majority of search engine queries are now carried out on the smaller screen.
75% of People Don’t Reach Page 2
This is the real kicker. You might be sat there thinking “well, I’m already on page 3 and I don’t even pay for SEO, so that’s pretty good”. However, this couldn’t be further from the truth, because the fact is hardly anyone will venture that far on the search engines, so your site might as well be placed beyond page 20.
On a brighter note, sites that are positioned nicely on page 1 stand to share over 90% of the overall traffic, while over 30% of users are likely to click the top search result.
With the online marketplace now more competitive than ever, it’s never been more important to find the best SEO Manchester has to offer. Contact SEO Enterprise today to find out more about our fantastic services and learn how we can beam you to the top of the search engines.