Here at SEO Enterprise, we understand the importance of internet marketing better than most. After all, it is our specialist industry. With this said, recent years have shown that there is an internet niche for all business owners that should be taken advantage of, however, many websites fail to implement the tools that will get them the results they desire. In this blog, we have decided to go over some of the signs that your website could use SEO. Read on to find out more…
Low Conversion Rate
The main reason why business owners choose to invest in a website is to provide potential clients with a main point of contact. After all, the majority of websites now offer an abundance of information to readers that can help them make an unbiased and highly informed decision. With this said, it is also important that a website delivers conversions too, which occurs when visitors to a website inquire about the services on offer and become a paying customer. If a website is receiving a lot of traffic but is failing to convert them at an expected rate, SEO could be the solution.
No Search Engine Presence
Taking the users perspective into consideration, very few people are willing to search beyond the third page of Google when they are looking for a particular service and that is why it is important to have a good presence on search engines. After all, a website that has a very poor ranking is very unlikely to receive a lot of organic traffic and will have to rely on PPC advertising or direct traffic instead. SEO campaigns aim to build up a trust with the search engines in order to provide Google with a website of high-quality as these are more likely to be featured highly in the SERPs.
No Website Content
The number one thing that search engines look for during a website analysis is the quality of the content on the site and this means that a website with little to none is going to be ranked extremely poorly. After all, Google uses content in order to determine the relevance of a particular service in regard to the search query from the user. Since SEO utilises content in the form of blogs and places a lot of significance on it, a campaign is able to increase the ranking in the SERPs and create a more trustworthy website overall.
Although search engine optimisation may not be for everybody, it is one of the most effective internet marketing tools on the market. After all, it focuses on ethical and high-quality methods that will ensure that Google builds up a trust with a website in order to eventually increase the rankings in the search engine results pages (SERPs). If you think your website could require SEO, get in contact with a member of the SEO Enterprise team and organise a consultation today!