You’ve probably heard the term “SEO” thrown around a lot during your time as a business owner. But what exactly is it all about?
For those that aren’t sure, SEO is a digital marketing strategy which aims to boost your website’s search engine rankings. By targeting specific keyword phrases (which would obviously be related to your business), SEO lets you advertise to people specifically looking for what you have to offer. Clearly, this is an opportunity you can’t afford to miss out on.
But, we get it- you’ll probably want to know a bit more than that. So, we thought we’d put together some answers to your biggest SEO FAQs, and help you see how important SEO can be.
Which Businesses Need SEO?
Pretty much all of them. Unless you’re a multi-national corporation like Disney or Manchester United, then the chances are you’ll need SEO.
Particularly for smaller businesses, SEO presents a real opportunity to beat competitors and increase brand awareness. More importantly, a significant number of internet users will use search engines like Google to find what they’re looking for, so you’ll want to make sure you’re there to give it to them.
Creating a strong digital presence is now absolutely crucial, and boosting organic traffic is a huge part of achieving that.
Can I Do SEO Myself?
You could try. But the fact of the matter is SEO has always been far more complicated than it sounds, and only an experienced agency can really deliver the results you’re after. Since the SEO landscape is so competitive these days, you’ll need to find an agency with bags of experience if you ever want to compete.
Is SEO Expensive?
For many business owners, this is a big one. After all, you’ll want to know how all your marketing ventures will impact your wallet, right?
Fortunately, not only is SEO one of the cheapest digital marketing strategies available to your business, it also offers the best ROI. An increase in organic traffic will lead to an increase in conversions, which in turn will improve your business’ profitability. Of course, this should be the main goal of any marketing strategy.
However, the exact value of SEO will differ from business to business. It all depends on how beneficial it will be for you to sit at the top of the search engines. SEO is an investment- a marketing strategy that takes time to produce tangible results, so you need to make certain this is actually a valuable approach for your business. Nine times out of ten, it will be.
SEO Enterprise are famous for providing the best SEO Manchester has to offer. Combining an excellent service with competitive prices, it won’t take you long to see why we’ve become one of the most popular digital marketing agencies in Manchester. Give us a call today!