When it comes to the different features that can be tracked using Google Analytics, the bounce rate is more important than technicians tend to realise. After all, it can be interpreted in a variety of different ways and most SEO technicians tend to look at it as a measure of success. In layman’s terms, the bounce rate is the percentage of visitors that leave a website after viewing just one page and as such, they ‘bounce’ back to the SERPs. Read on as the team here at SEO Enterprise go over a few reasons why your website may have an usually high bounce rate…
- Your website is too slow
Google algorithms take the speed of a website into consideration in order to rank them which is why a high-quality SEO technician should recognise its importance. After all, the search engine wants to provide the user with fast, reliable and quality content and a slow site that takes a long time to load delivers the opposite. In fact, many users will get fed up of waiting and abandon ship when a website takes too long to load, causing a high-bounce rate to develop.
- The Meta description is misleading
There are several HTML tags used on a website in order to help the search engine understand the type of information that is being displayed and the meta description, a snippet of text that summarises the content on a page, is more important that technicians tend to realise. After all, a misleading snippet can cause visitors to click on a website thinking it is about a certain topic and then discover that they cannot find the information they require, bouncing back to the previous page and increasing the bounce rate of a website as a result.
- The website isn’t mobile-friendly
In 2015, the SEO industry was rocked by a search engine update that made it compulsory for websites to offer mobile-friendly features. After all, statistics suggest that around 72% of users browse the web using a smartphone device. With this said, many business owners have yet to improve the smartphone usability of their website and this means that a high bounce rate can actually be the result of a lack of mobile optimisation. After all, users who have difficulty loading a site on their device tend to leave and return to the previous page rather quickly.
Here at SEO Enterprise, we cover every nook and cranny during our SEO campaigns in order to offer our clients the most promising results possible. After all, a websites’ bounce rate can tell technicians a lot about the success of the methods that are being used. To find out more information about improving a high bounce rate, get in contact with a member of the SEO Enterprise team today!