Although it is considered the most popular marketing tool on the internet, SEO can get a bad reputation when business owners do not see the results that they expect reflected in the SERPs. After all, every single campaign is different and this means that it can appear as if the methods are not working when simple mistakes that can be easily rectified are often the culprit. Here at SEO Enterprise, we approach every campaign individually in order to find the approaches that are the most effective. Read on as we go over three reasons why an SEO campaign may not be working…
Why is high quality content important?
When a search engine crawls a website, it uses the content that is featured in the form of blogs and articles in order to determine how trustworthy, reliable and relevant the services are for a potential user. This means that an SEO campaign with poor-quality content may find that any other implemented methods are futile because the search engine does not approve of the written information enough to raise the websites ranking in the SERPs.
How long does it take for SEO results to show?
One of the biggest differences between SEO and other marketing methods like PPC and AdWords is the time that it takes in order to notice the results of a campaign. After all, the methods that are implemented in SEO are used in order to power the specific keywords that a campaign is targeting and it can take up to 6 months for these phrases to become strong enough. As a result, an SEO campaign may appear to not be working when it may actually just be too early to notice any results.
Can a website be ‘over’ optimised?
Sometimes an SEO technician can have the best intentions and end up applying too many optimisations to a website to the point where the search engine deems it as spam. In fact, some of these optimisations are actually well-known black-hat techniques that can damage a websites relationship with Google. As a result, it is vital that every campaign assess the quality of internal and outbound links, page titles, text optimisation and the number of keywords that a piece of content uses as misusing these approaches is a one-way ticket to the bottom of the SERPs.
When it comes to SEO, it is important to remember that ethics are more important than results. After all, black-hat techniques like keyword stuffing may help a website rise the rankings quickly but search engines like Google are particularly strict about them and hand out penalisations that can diminish an entire campaign. Here at SEO Enterprise, all of our campaigns are utilised using Google friendly methods in order to provide the most effective results in the most appropriate time frame. To find out more information, get in contact with a member of the team today!