3 Reasons Why You Need SEO
Search Engine Optimisation (SEO) has been around since the dawn of the internet in 1991 and has undergone significant changes over the past 30 years in order to become the most sought-after internet marketing technique on the market. After all, an ethical campaign can provide reliable and long-term results that can see your website soar above the competition. With this said, a small percentage of business owners continue to doubt its efficacy. Read on as we go over three reasons why every business owner should consider implementing SEO…
Organic Reigns Supreme
Unless a website already has a significant amount of brand authority, it is more likely to be found organically through the SERPs using a particular keyword. After all, organic results play a critical role in the conversions that a site makes. SEO efforts aim to increase organic referrals as a by-product of increasing a websites position in the SERPS, which means that you will be more visible to organic visitors and more likely to turn them into a conversion.
The search engine algorithms that ethical SEO abides by specifically prioritise user experience in order to obtain a favourable ranking in the SERPs, and this will reflect much better on your business as a whole. After all, users don’t want to be inundated with pop-ups as soon as they click on your website and a poorly designed interface can made it difficult, or even impossible, to interact with it. By implementing SEO, your visitors will have a much more enjoyable experience and you should even see your bounce rate increase as a result.
Head-to-Head with the Competition
The biggest mistakes that website owners make is failing to take their competition into consideration as just because you aren’t implementing marketing methods like SEO doesn’t mean that your rivals aren’t! As long as the campaigns are ethical, you can fight fire with fire by implementing a high-quality local or national campaign of your own in order to give yourself a leg to stand on and ensure that businesses in the same industry aren’t able to overtake you in the SERPs without a fight.
Although it may seem like a big commitment, SEO is considered the go-to method of increasing a website’s organic traffic because an ethical campaign can out-perform alternative approaches like Pay Per Click (PPC) and email marketing. To find out how our SEO services can improve your brand authority and organic referrals, get in contact with a member of the SEO Enterprise team today!