It is safe to say that every SEO technician will have heard the phrase ‘content is king’ before and there is a very good reason for it. After all, the search engine algorithms now place a lot of emphasis on the implementation of high-quality blogs and articles that are both original and relevant. As a result, content marketing now holds a higher prestige in the world of SEO than it once did many years ago. Read on as the team here at SEO Enterprise go over 3 reasons why content is ‘king’…
Content builds trust with the search engine
Although content is written with the intention of powering keywords, it also encourages the search engine to trust the website enough to increase its ranking in the SERPs. After all, a new piece of content increases the number of pages that a website has attached to it and this gives the spiders more information to crawl and index before deciding on the final ranking position for the site.
Content helps rank keywords and increase organic traffic
When a piece of content is written, a copywriter will insert a specific keyword and hyperlink it back to the website that they are campaigning for and this is how keywords are ‘powered’ by the implementation of content. With this said, it is essential that the content is written to a high standard of quality, completely original and also relevant to the keyword as content can have both a negative or positive impact on a websites rank depending on the quality of the information.
Content helps create high-quality backlinks
A backlink is created when a technician links a keyword to the URL of a website during the creation of content in order to attach the pages together and index them properly. This means that blogs and articles are very important in order to develop high-quality backlinks. After all, too many backlinks can actually be seen negatively by the search engine so the content attached to it should be the very best that a copywriter can produce.
Here at SEO Enterprise, we believe that the keywords that are being targeted during a campaign should be powered by high-quality blogs which is why we believe the popular adage that content is ‘king’. After all, low-quality articles that are not relevant and contain plagiarised content can negatively affect a campaign and lead to ranking penalisations. To find out more information about content in SEO, get in contact with a member of the SEO Enterprise team today!