3 Reasons to Rank on Page One in the SERPs
There is a lot of competition to outrun in the world of internet marketing in order to obtain a spot on the distinguished first page in the Search Engine Results Pages (SERPs). After all, there could be dozens upon dozens of different websites all gunning to rank for the same keyword at any given moment. Luckily, there are a variety of reasons why the first page of a search engine is desired by many marketers and, in this blog, we’ve decided to reveal all. Read on to find out more…
In SEO, the traffic that a website receives is either organic, which means that it was found in the SERPs by a user after searching for a particular keyword, or direct, which is obtained when a user clicks on a hyperlink or types a website directly in the URL bar. Since the majority of users won’t venture beyond the first or second page of search results, ranking on page one is the most effective way to obtain organic results. These are desired because they create a higher probability of a conversion and are often seen as a measure of the success of an SEO campaign.
The Google search engine is incredibly strict which means that ranking on the first page of the SERPs is no easy feat. After all, the algorithms are in place in order to ensure that only the very best sites manage to obtain the top spot. As a result, the websites that successfully achieve this are regarded as valuable, high-quality and trustworthy by the search engine. As a result, users are more likely to engage with it (creating organic traffic as a result) and enquire about the services that are on offer.
There are certain websites like Amazon, Apple and Facebook that do not need to invest in SEO in order to rank on the first page of the SERPs because they have managed to obtain brand recognition. After all, millions of people already know about their services! Small businesses do not have this luxury; however, they can benefit from a page-one ranking in order to create brand authority and ensure that users start to recognise their services as a reliable point of call. Over time, they will begin to associate a particular product with a particular website brand all thanks to a valuable page one ranking in the SERPs.
Here at SEO Enterprise, our campaigns are crafted in order to provide each client with the most effective results possible. After all, ranking on page one is a mark of success, however it can take several months to get a website within close proximity of such a valued position. To find out more information about ranking in SEO and why page one is such a competitive location, get in contact with a member of the SEO Enterprise team today!