It is no secret that the internet marketing industry is moving at a fast pace and this means that businesses have to join the bandwagon or risk being left behind. In fact, search engines are making it harder and harder for businesses to improve their brand visibility which means that internet marketing techniques like Search Engine Optimisation (SEO) are becoming increasingly appealing. Read on as the SEO Enterprise team go over three reasons why you should invest in SEO in 2019…
Increase Organic Traffic
When you receive visitors to your website, they come in the form of two types of traffic: direct and organic. The former refers to visitors who typed in your URL directly whereas the latter is the result of a user typing in a specific keyword and stumbling upon your website in the SERPs (Search Engine Results Page). An SEO campaign aims to increase your ranking in the search engines and get your website on the first page where it is more likely to be visited organically.
The problem with services like SEO is that the results are not tangible; they can only be seen. With this said, the majority of campaigns have a granted ROI (return of investment) which means that the money invested will be seen through things like an increase in organic traffic, a higher conversion rate and, of course, your website climbing through the SERP rankings.
Search Engine Credibility
In order for a website to increase in the search engine rankings, it has to be deemed credible and trustworthy. An SEO campaign aims to do this by targeting specific keywords and powering them through high quality and original content. After all, content in the form of blogs is king in the world of SEO and is how search engines like Google determine the relevance of a website in response to a user’s search query.
Many people have New Year’s resolutions in order to fuel self-improvement, however, the team here at SEO Enterprise think the same principle should apply to business too! After all, making some new investments could be the ticket to the internet marketing success you’ve been looking for, and there is no better way to get your website on the map than financing an SEO campaign! To find out more information about how search engine optimisation could benefit you in 2019, get in contact with a member of the SEO Enterprise team today!