As another year draws to an end, it is important that those working in the marketing industry take a moment to assess the changes that have been implemented over the past 12 months. After all, SEO is a very competitive working environment which means that further changes are merely an expectation of the future rather than a surprise. Read on as the team here at SEO Enterprise go over three predictions for the SEO industry that should be taken into consideration during 2020…
The number of zero click searches will increase
A ‘zero click’ search is when the user is able to obtain the information that they require without clicking on a specific website and it currently accounts for around 48% of all searches. Since the Google search engine has been using ‘featured snippets’ at the top of the SERPs, it takes the information from first organically listed site and displays it at the top of the results page without giving the site the traffic results. Although this may seem negative, it actually increases a websites brand exposure and is said to become more common during 2020.
The budgets for SEO campaigns will become more focused
The cost of an SEO campaign depends on a range of different factors as the amount of work that is put in by technicians and copywriters will often lead to a much more expensive fee. With this said, it is thought that the budgets provided during a campaign will become much more focused during 2020 as the competition becomes much fiercer. As a result, technicians need business owners to invest more cash into their website in order to keep their ranking placement in the SERPs secure. Luckily, these efforts are more likely to lead to a better ROI (Return on Investment) than sticking to the same budget each year.
Push notifications will lead to penalisations in the SERPs
With such a big focus on user experience, the search engine algorithms are starting to crack down on the number of push notifications that pop up when a user visits a website. In fact, 2020 may be the year where technicians could be at risk of penalisation if they display too many push notifications that start to interrupt the user and make it difficult for them to browse smoothly.
Here at SEO Enterprise, we strive for customer satisfaction with each of our campaigns and work hard in order to ensure that we are prepared for the changes that may be implemented each year. After all, SEO is an incredibly versatile industry that can change with each algorithm update. To find out more information about the future of SEO in 2020, get in contact with a member of the SEO Enterprise team today!