3 Misconceptions About Search Engine Optimisation
As an industry that has been around since the 1990’s, SEO has been forced to adapt in accordance with strict algorithm updates, the introduction of smartphone browsing and even expand into search engines other than Google. With this said, there are still a lot of people who do not understand what it is. In layman’s terms, Search Engine Optimisation is a marketing technique that utilises ethical methods in order to increase the ranking and awareness of a website in the Search Engine Results Pages (SERPs). Read on as we set the record straight and clear up a few misconceptions that people tend to have…
SEO provides fast results
An ethical SEO campaign that provides long-lasting results doesn’t happen overnight, however many business owners will sign on the dotted line and expect a miracle. In reality, it can take between 3 and 6 months before a campaign starts to show favourable rankings in the SERPs and that is because it takes time and consistency to build a rapport with the search engine. Unfortunately, this can lead to frustration when business owners see their marketing budget depleting but the results are not yet evident and this is why SEO technicians should always emphasise the estimated timeframe of a campaign.
Anybody can deliver high-quality SEO
Whilst it is true that internet marketing is a teachable trade, it is important that a technician understands how a search engine works and what it is looking for. After all, there are dozens of different ways to implement a campaign and some of them are not as favourable as others. As a result, it is wise to hire an SEO company with experience and positive recommendations from previous or existing clients rather than a beginner with no recognisable credentials.
Black-Hat SEO is sometimes acceptable
SEO is generally split into two categories: white-hat, which encompasses the ethical approach to climbing the ranks in the SERPs, and black-hat, which encourages the use of malicious techniques that give technicians an unfair advantage over competitors. It is important that a campaign never utilises black-hat methods as the search engine algorithms are advanced enough to locate them faster than they can be removed and this will damage a websites relationship with the search engine and ultimately affect its ability to rank favourably.
Here at SEO Enterprise, our team strive to provide each and every client with a unique and focused campaign. With this said, a lack of understanding about how the marketing practice works can leave business owners feeling frustrated which is why our SEO team make it a priority to clear up any misconceptions as early as possible. To find out more information about our campaigns, get in contact with a member of the SEO Enterprise team today!