Although it may seem like the SEO industry has finally reached its peak, the search engines deliver a brand-new algorithm update that changes the way technicians must approach an entire campaign. After all, there are a variety of different ways to obtain traffic to a website but many of them do not fall in line with what is considered white-hat SEO nor will they boost a final ranking position in the SERPs. Read on as the team here at SEO Enterprise go over three essential factors that must be taken into consideration when it comes to ranking high in the SERPs…
Is the content on your website relevant and original?
In the world of SEO, content is considered ‘king’ and that is because it plays a very important role in the way that a website is ranked in the SERPs. In fact, it is essential that every piece of written content added to a site is as relevant as possible to the user’s query as this shows search engines like Google that you prioritise a user’s experience. In addition to this, plagiarism is a big no-go when it comes to SEO which is why all content must be original in order to avoid ranking penalisations.
Is your website optimised for mobile use?
In 2015, Google added a new ranking algorithm that effectively penalised websites that were not mobile friendly. After all, smartphones are more popular than ever which means that it is vital that a business can be accessed online, especially when statistics suggest that almost 50% of search queries originate from mobile devices. This means that a website must be optimised for mobile use if it wants to hit page one in the SERPs.
What SEO techniques are being implemented?
When it comes to SEO, it is important that technicians perform ethical measures in order to raise the ranking results of a website in the SERPs. After all, black-hat techniques may be considered old-school because they were used widely in the 90s, however, the search engines noticed that they gave unfair advantages and tipped the playing field in the favour of others. As a result, any technician using keyword stuffing, plagiarised content and cloaking may find themselves at the mercy of a ranking penalisation.
There are many benefits that a website can gain from a high-ranking position in the SERPs. After all, users are statistically more likely to click on the websites that are found within the first few pages that a search engine provides them with. Luckily, a high-quality SEO campaign can ethically increase a website’s value in the SERPs without risking ranking penalisations in the process. To find out more information, get in contact with a member of the SEO Enterprise team today!