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3 Defiant SEO Techniques

3 Defiant SEO Techniques

As one of the most adaptable internet marketing industries, search engine optimisation as we know it today is completely unrecognisable in comparison to its 1990’s counterpart. After all, the methods that are utilised have changed drastically over the years and it is now more competitive than ever to rank at the top spot in the SERPs. With this said, there are a select number of SEO techniques that have managed to withstand the test of time. Read on to find out more information…

Content

Whilst many techniques in SEO have come and gone, the implementation of content has stuck around like a piece of gum on the bottom of a shoe. After all, it is an essential tool and is often considered the first foundation of a high-quality campaign. With this said, the way that content is approached has changed drastically as it is now vital that copywriters craft articles with the user in mind because the search engine can no longer be manipulated into ranking low-quality websites that utilise black-hat techniques like keyword stuffing, plagiarism and spam.

Audience

It is safe to say that the competition for certain keywords has increased considerably in SEO, however the audience is a factor that has always remained consistent. After all, the conversion rate is heavily dependent on organic traffic and this can only be obtained from a favourable ranking in the SERPs. With this said, the audience is no longer a small piece of the puzzle but rather the second foundation of a campaign because the search engine now prioritises the users experience. As a result, content must be crafted with the audience in mind in order to ensure that it is legible and relevant and other SEO techniques like link building must be done with foresight in order to avoid being classed as spam.

Site Speed

According to statistics, the average user in 2020 will wait 3 seconds for a website to load before abandoning ship. After all, faster is better in the world of SEO because users like to receive prompt solutions to their search query. This is considered a defiant characteristic because fast results have always been important in internet marketing and it is the meaning of fast that has changed over the years. As a result, the page speed of a site should always be an important ranking factor as a slow website can damage the bounce rate, affect organic traffic and reduce conversions. 

When it comes to SEO, there is nothing more defiant than white-hat methods and high-quality content. After all, the search engine algorithms are in place in order to ensure that the website ranking at the top of the SERP is the best of the best and they are not there to trick or deceive technicians. To find out more information about the defiance of SEO methods like audience optimisation, get in contact with a member of the SEO Enterprise team today!

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