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3 Characteristics of a Mobile Friendly Website

3 Characteristics of a Mobile Friendly Website

Ever since the implementation of a mobile-friendly algorithm in 2015, the internet marketing industry has been forced to make appropriate changes to the way that campaigns are ran in order to avoid penalisations from the search engine. After all, statistics suggest that just over 50% of users browse the web using a smartphone device which means that it is vital that a website is compatible with mobile platforms. Read on as we go over three characteristics of a mobile friendly website…

Responsive Interface

A desktop screen is much larger in comparison to the size of a smartphone device and this means that the interface should be adapted in order to provide the same level of accessibility for the user. This can be done through the use of a responsive interface which allows a websites’ design to automatically reformat itself in accordance with the desktop that it is being utilised on. After all, trying to display a desktop layout on a smartphone isn’t ideal and will ultimately increase a websites’ bounce rate.

Easy to Navigate

There are certain features that should be simple to use on a smartphone device in order for a website to be classified as mobile-friendly. For example, the layout should be easy to navigate and the user should be able to browse the website without any issues. For example, the menu should be optimised in order to display itself on the device proportionally and users shouldn’t have to zoom in in order to view any of the content on the page.

Large CTA Buttons

A Call to Action (CTA) button tells the user how to interact with a website and what action they need to take in order to enquire about a service or place an order. Since the amount of space that is available on a smartphone is limited, it is important that these buttons are adjusted in order to allow the user to interact with them as easily as possible. In most circumstances, website developers tend to make them larger and provide additional space around the edges in order to account for mis-clicks.

There are dozens of benefits to be obtained from the implementation of mobile optimisation. After all, it prioritises the user’s experience and prevents the search engine from viewing the website in a negative light. With this said, it is recommended that every website is mobile-friendly in 2020 as the algorithms are getting stricter and this means that the competition is becoming fiercer. To find out more information about mobile-friendly SEO, get in contact with a member of the SEO Enterprise team today!

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