Considering how pivotal websites are to the success of modern businesses, it really is surprising just how many business owners leave them a little neglected. With the constant rise of the digital age and the growing importance of building a substantial online presence, it’s fair to say that it’s never been more important to own an effective website.
But it’s not just a simple case of throwing a website together, sending it live and then leaving it alone. There are just too many businesses that believe that, if users are interested in what they are offering, then they’ll all just come flooding to their site as soon it’s on the web. Of course, it doesn’t work like that.
Instead, you need to be carrying our regular health checks on your site to ensure that it’s running at optimum performance. Otherwise you’re bound to be left behind by your competitors as your website will never reach its full potential.
Check On Security
One of the main reasons to run a health check on your site is to ensure your security is watertight. It’s no secret that the internet can be a scary place, and there are all kinds of viruses, scammers and hackers out there that are willing to jump through any window of opportunity. With a health check, you’ll be ensuring that window is firmly shut.
But if you continue to neglect your need for a website check-up, then your site is bound to become outdated and insecure, opening the door for malicious software to damage your business. Not a bright idea at all.
Improve Website Speed
In 2018, a positive browsing experience is all about website speed. It doesn’t matter what kind of industry you work in, your audience is never going to appreciate long, annoying loading times as they attempt to enter your site. Such a nuisance is a sure-fire way of losing that user to a competitor forever, so regular health checks are essential for ensuring your site is running as fast as possible.
Boost Search Engine Rankings
Since your website is now such a huge part of your business, it stands to reason that your competitors will be thinking exactly the same thing. So, you need to be taking measures to ensure that your site stands out above the crowd, and the best way to do this is through an effective SEO strategy.
For SEO to work, however, your website needs to be in fantastic condition. Search engines need to see fresh, relevant content, impressive website speed and a whole host of other things to improve your rankings. The Google algorithm is constantly changing, and your website needs to constantly adapt to these changes if it ever wants to achieve results.
Contact SEO Enterprise today for your FREE website health check! We’ll make sure your website is in tip-top shape before showing you why we offer the best SEO in Manchester!