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October 2018

Although this might be the season of witches, vampires and children begging for sweets, there’s just nothing more frightening than a missed SEO opportunity. An effective search campaign is guaranteed to increase visitors, brand awareness and, more importantly, revenue, with organic search now accounting for over half of the world’s web traffic. In fact, we’d go as far as to say there’s simply no way an online business can succeed without an effective SEO strategy in place,...

It’s time to fish out the face paint and pumpkin carving set, because the spookiest time of year is almost upon us once again. The winds are becoming sharper and colder, while the trees have been stripped of their branches and the skies remain permanently overcast. More importantly, black hat SEO companies continue to lurk in the shadows, waiting for the opportune moment to insidiously strike out and become your own living nightmare. That’s right- when SEO isn’t...

Smart phones have become the must have electronic device in nearly every corner of the planet. With everyone having their phone no more than 3 feet from their person at all times, businesses have the opportunity to utilise this fact for their own end by creating apps. Want to track your heart rate? Play games? Set a budget? Do your shopping? Track your bowel movements? - yep, there’s an app for that. But what are the keys to...

Everyone loves a good rumour – that juicy piece of gossip that they can discuss with their friends in whispered voices behind cupped hands. We know rumours usually have no foundations in reality, they’re just a creative story that we can enjoy, but sometimes rumours can go further than intended, and when people start believing rumours as facts, we all collectively get a little dumber. We took a look at some of the most popular SEO myths...

In today’s digital age, there are various social media analytics tools businesses can use to help compete for a greater share of their voice against competitors on social media platforms. For those who are unaware, social media analytics are ways in which firms gather data from the various social platforms hosting their business. This allows companies to gauge their consumers' tastes and attitudes towards their brand in order to craft a perfect strategy. There are five platforms...