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September 2018

Video games are awesome. They always have been. From retro classics such as Pac-Man and Sonic The Hedgehog, to ground-breaking online multiplayer shooters, to complete universes in virtual reality; there’s just nothing quite like a good video game to blow off some steam. But video games are much more than the addictive past-times we all know and love, because they’ve always had the potential to teach us an awful lot about the world. More specifically, they’ve been teaching...

Not many people know this, but when you search on Google, you aren’t actually searching the web. Instead, you are searching an index of the web, collated by Google. The Google index is a collection of all the pages that they have crawled and cached; which is two times more pages than Yahoo! and Bing. When we search for anything, Google pulls up relevant information from its index. So, what will affect the world’s leading search engine from...

For smaller businesses, an effective local SEO strategy could be just what they need to finally beat their competitors. If you don’t believe us, then just take a second to think about your own browsing habits. If you were looking for the “best restaurant in Manchester”, for example, then the chances are you’re going to click on the first few results to appear on Google. But this has nothing to do with chance or luck, as those...

SEO has always been a little like the weather: it’s always changing and it’s pretty much impossible to predict. In fact, most SEO experts would agree that modern practises are almost unrecognisable to what they were in the early days, with Google constantly tweaking and updating their ranking factors. Of course, these updates are usually made to improve the user experience and the relevance of the search engines in general. However, this can present a real problem for...

“Okay Google, show me how to optimise for voice search.” The impact voice-activated technology has had on SEO is nothing short of staggering. The rising sales of the Google Home and Amazon Echo suggest a major shift in search trends, with experts suggesting that 50% of Google searches will be conducted by voice search by the year 2020. In fact, that figure is already at 25% today. Of course, for businesses, the potential of voice search just can’t...