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August 2018

You’ve probably heard the term “SEO” thrown around a lot during your time as a business owner. But what exactly is it all about? For those that aren’t sure, SEO is a digital marketing strategy which aims to boost your website’s search engine rankings. By targeting specific keyword phrases (which would obviously be related to your business), SEO lets you advertise to people specifically looking for what you have to offer. Clearly, this is an opportunity you...

We all know the importance of great content. Over the past few years, content marketing has become a priority for businesses all over the world, as they attempt to increase engagement and connection with their customers. By creating blog posts, infographics and videos all tailored towards your target audience, you’ll obviously be increasing awareness of your brand and establishing yourself as an industry leader. The only problem is- absolutely everyone is doing it. No matter what industry you...

For many small businesses, this may sound like a small thing. However, the importance of switching to HTTPS should not be underestimated. Google announced that HTTPS would become a ranking factor way back in 2014, as they really started on their drive to improve the privacy and security of internet users. In essence, this uses an SSL certificate to encrypt the user’s data, thereby offering much greater protection and making sure they can browse safely. So, it’s surprising...