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November 2017

Inbound Marketing campaigns are the least intrusive form of modern day marketing: as well as the most effective. With ongoing care and attention, your campaign can lead to a huge influx of quality customers to your business. Outbound marketing interrupts target buyers via telemarketing, trade shows, print ads, direct mail and cold calling. Most of the audience that these marketing devices reach won’t be interested in the company or the product, meaning the advert simply becomes an...

After everything you’ve heard about GDPR coming into effect in 2018, you would be forgiven for thinking the way marketing companies do business will change forever. And it will – for the better. GDPR does sound intimidating at first glance. The fines that can be issued by the ICO are forcing corporations to rethink their entire marketing strategy. The new legislation shouldn’t be seen as a setback; now is an opportunity to create targeted marketing campaigns, aimed...

Most SEO practitioners are often guilty of overlooking the optimisation of the URL structure of websites. Your URL is usually the first contact point potential customers make with your company, so the importance of optimising it correctly can turn views into engagements. The URL structure can be broken up into separate elements, where we can take an in depth look at each one, and study the best practices to help improve your website optimisation. http://ecommerce.mycompany.co.uk/category/product http:// - The...

The world of modern marketing revolves around the personal data of customers. The websites we visit, calls we make, places we visit and even the photos we take all leave a digital footprint. These digital footprints are collated and measured by marketers in order for them to modify their campaigns accordingly. Personal data, it seems, is now the most valuable resource. This information helps influence the way companies interact with their customers, and positively influences the customer experience. With...

Keywords: Researching the right keywords for your business can be a daunting task. There are many different factors at play when it comes to the research. You can’t simply target the biggest keyword for your business. Why not? Well: Of course, you want to target what most people are searching for, but by doing so you’ll be coming up against the industry big boys; huge brands with more resources than you are tough competitors for small businesses. This means the...