We spoke in our last blog about successful content marketing, so now we’re going to tell you about successful search engine optimisation (SEO) and who better to tell you than SEO Enterprise; a leading provider for SEO services Manchester wide. So what makes an SEO campaign successful?
It’s important to do keyword research before applying key phrases to an online marketing campaign. Your main service is to fit kitchens, so it’s natural to want “Kitchens” as your main keyword, but have you thought about how many times that word is searched each day and how broad it is? It is a relevant keyword to have, but you might want to look into having your services more local to generate high quality enquiries. So it’s advisable to have something along the lines of “Bespoke Kitchens Manchester” or “Kitchen Fitters Manchester”. Fortunately, our SEO services Manchester combine a wealth a knowledge and expertise from the industry’s leading professionals.
Keeping it consistent.
You have your keywords, now what? There’s a lot more to do with your keywords and it’s important to keep them consistent along the SEO channels. This includes ensuring that each page of your website has been optimised correctly through the page titles, meta descriptions and headers. Again, this is all part our SEO services Manchester and something that we have to worry about.
Matching it up with content.
Now you have your keywords and optimisation in place, it’s time for the content. High quality content should be naturally written, well-written, eye-catching and most importantly, has all the relevant keywords for that page. Again, our SEO services Manchester cover this.
There is a lot more to SEO than the above, it can actually get quite technical and there is a lot of behind the scene work that needs to be done. This is why it is important to leave SEO services Manchester and UK wide to the professionals. So get in touch with SEO Enterprise today.