Should Your Business Focus On National or Local SEO?

By now, pretty much every business owner on the planet should be fully aware of the importance of SEO. Without an effective search campaign in place, you simply can’t make much of an impact on the digital market place, which will ultimately cause you to miss out on a huge portion of your target audience.

Even if you’re in the rare position of seeing your business thrive without an SEO strategy, then it’s still not possible for it to be reaching its maximum potential. The fact of the matter is a huge number of users will start their internet journey via a search engine, so it stands to reason that your business needs to be sitting right at the top of relevant results.

But you probably already knew that, right? What you might not have been certain of, however, is what kind of SEO campaign you should be targeting. More specifically, you need to decide on whether you should focus on a national or local campaign, but how do you know which one is right for your business?

Local SEO Campaign

This is the best SEO path to take if you’re a small business hoping to dominate the nearby area. You could be a Chinese restaurant, builder or dental practise- whatever industry you work in, making an impact on the local area has to be considered a priority.

The best way to enjoy a successful local campaign is to keep a strong focus on location. So if you’re an SEO company in Manchester, you’d target ‘SEO Manchester’ to make sure your site is found by your primary target audience. If you offer your products and services within a smaller, more confined radius, then a local SEO campaign could help to transform your business.

National SEO Campaign

If your business provides products and services all over the country, then you’ll need to think about focusing on a national SEO campaign.

This is usually the option for larger companies that are attempting to appeal to a wider audience and are ultimately able to compete on national basis. Broad search terms, such as ‘SEO’ or ‘web design’, are always going to be incredibly competitive, and you’ll most definitely find yourself up against the biggest businesses in your industry.

It all depends on the size of your business and the scope of your audience. However, you should also implement a local SEO strategy to ensure you’re also dominant in your key areas, which is a fantastic way of ensuring you’re reaching as much of your audience as ever.

Whether you’re looking to launch a local, national or even international SEO campaign, we’re always free for a chat about how we can transform your business. Contact SEO Enterprise today to learn more about our fantastic services.

 

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