First of all, let’s get one thing straight- absolutely every business in the world needs an effective marketing campaign. It doesn’t matter whether you’re a high street store, a local butcher or a chain of fast food restaurants- as a business owner, one of your biggest responsibilities is doing whatever it takes to make sure people are hearing about your business.
This understandably leads businesses to pumping money into extravagant television adverts, social media campaigns or absolutely massive advertising hoardings. However, many people forget all about one of the biggest marketing tools at their disposal- their own website.
When combined with a fantastic SEO campaign, your website can give you everything you need to generate new leads and boost awareness of your brand. Offering incredible ROI, SEO needs to be at the heart of every marketing strategy, and we’re going to show you why:
Everyone Google’s Stuff
The days of enjoying a good pub quiz seem to be coming to an end, because people will just Google the answers to any difficult questions. Of course, this Googling habit extends much further than your local Wetherspoon’s, and now the majority of internet users will use a search engine to find whatever they’re looking for. Whether they need a new outfit, a landscaper or help with marketing- they use Google to provide the answers they need.
This means that you need to be there when people come looking. Very few people venture passed the first page of Google, so you need to be up there with the best of them and compete for the users’ custom. Most internet searches are now done through search engines, so SEO gets a significant portion of the market to notice your website.
Develop An Online Presence
Okay, so it’s no secret that we’re living in the digital age, and absolutely everyone seems to be glued to their PC or mobile for most of the day. This has inevitably led to many businesses realising that developing a strong online presence is extremely beneficial to them, as most people tend to research different companies online before creating any kind of conversion. If you have no sway on the internet, then you’ll be missing out on a significant number of potential conversions.
SEO is key to making your presence known on the search engines, while combining this with an effective social media strategy will build trust in your brand. If you’re at the top of the search engines, people will see that you’re a reputable business that they can trust, and you need to make it as easy as possible for them to look into what you have to offer.
Beating Your Competitors
One of the biggest reasons you should invest in SEO is the fact that your competitors will be doing exactly the same. This ultimately means that they could end up stealing the lion’s share of visitors and conversions, and your website will just find it impossible to compete. Potential customers are much more likely to click on the site’s at the top of the search engines- so who would you rather have sat there, yourself or your competitors?
If you’re interested in the best SEO in Manchester, then contact the team at SEO Enterprise today- we’ll be delighted to talk you through how we can improve your marketing strategy!