If you’re asking yourself, as a business, ‘Do I really need a mobile site?’, the answer is most definitely a big ol’ YES. There are quite a few reasons for that, and we’re going to fill you in on them now in our latest blog post. You know we love to bring you guys the necessary news and information in the world of SEO and all things digital related, so here it is. Plain English, too. We don’t play games here.
Okay, so here you go. The first reason why you need a mobile site, or a mobile-friendly site, is pretty much a no-brainer. How many people do you know who don’t have a smart phone? These days roughly two billion people are using a smartphone in their daily lives for social media, taking pictures, apps, banking, photo sharing, texting, instant messaging and the crucial one; Google searches. It’s a fast pace world we live in and we don’t like waiting. Who wants to wait until they get home to fire up the desktop and look for an answer to “What was LL Cool J called in Deep Blue Sea” – Preacher. He was called Preacher. We just saved your fingers. You’re welcome. If you want to know something, you want to know then and there. You don’t want to wait. It will absolutely do your head in and nobody wants that. That’s why smartphone manufacturers and creators make Google so easily accessible on their handsets, because they know their users will want fast answers. There’s even a voice search function on handsets now within Google. You can even hold your phone up to a speaker to ask it what the song playing in a restaurant is. That’s why you need to be on top of your users and how your website responds to them browsing it on a mobile device. You can’t miss out.
Did you know that in 2013 55% of users who were shopping online browsed and purchased items using their phones? That’s more than people using desktops and laptops and therefore you need to make sure you’re right in there amongst those responsive site owners getting all that lovely traffic to your site. You want people to return to your site, too, so make sure that if you do have a mobile site that it actually works. You want your users to enjoy the site, for it to function completely. That said, you can’t disregard your desktop users either so you should ensure you have a responsive site; this means, making sure your site recognises what device your users are browsing on and adapts accordingly.
Google might penalise you too. Google recognises that your site isn’t mobile friendly so could potentially not show you in the search results because it knows your site won’t be accessible. There’s no point displaying you if your site isn’t going to work for the user, so Google will just omit you. Again you’ll be losing out. This is why you should make sure you keep on top of website engagement and if there is a loss in engagement, check it isn’t down to the lack of a mobile site or worse, a buggy or slow mobile site.
When we take on clients we always make sure that their site is mobile friendly or that it is a responsive website. A part of SEO is making sure your site is fully working, responsive to the clicks and touches the user carries out, not leaving them sat waiting or having to click multiple times to get to where they want to be. We make sure that everything works as it should, so that you’re not missing out of valuable customer and business!