Are you new to the world of SEO and online marketing? Does the whole thing seem extremely complicated and confusing? Are you embarrassed because you don’t even know what SEO stands for? Sausage Egg & Orange juice? Staryu Eevie Onix? Strictly Empty Offices?
Don’t worry – it is a complex field that is ever changing but there are some basic ground rules that Google likes to set when it comes to ranking websites. Have a read on to find out some of the SEO basics for people just being introduced to the concept.
Oh, and for the record, SEO stands for Search Engine Optimisation. You’re welcome. Now for some SEO basics…
Google likes websites that are reliable and what it deems as trustworthy. But how can you make yourself both of these things? The age of your website as well as its size has a lot to do with it.
If you’ve been around for a long time, Google acknowledges that, and it goes a long way in Google trusting you as a reliable site.
Similarly, a bigger site, with more (relevant) pages will also increase your reliability in Google’s eyes.
All of the content on your website needs to be consistent in terms of the message it’s getting across. Whatever industry you’re in, your website needs to tell the world that you are an expert in your field. Each page of content, whether it’s outlining a particular product or service, needs to be geared towards that, and needs to stand alone on its own merit.
Clear, concise content with your relevant keywords included will do wonders for your SEO.
Great user experience
Google and other search engines may be machines but they think like humans and they judge websites based on user experience.
This means that if you have a website that is hard to navigate, has dead pages (think 404 errors!), takes a long time to load or is filled with advertisements, Google is going to put you at the bottom of the pile.
For more information on SEO services contact us at SEO Enterprise – we’d be more than happy to talk you through SEO in depth and explain how it can work for your business.