Being the owner of a small business is a much tougher job than most people realise, simply because you’re expected to know about every single aspect of business. If you’re a small team, then as the owner of the business you’d be expected to run the accounts, marketing, sales and general running of the company itself. So when it comes to having to know about something as technical as SEO, things can all become a little too much.
So it’s only natural that you’d look to outsource your SEO campaign in attempt to boost your online presence- the only problem being that so many SEO agencies out there are ready to take you for a ride, and ultimately give the industry a bad name. This is why SEO Enterprise lay honesty and reliability as the foundations of what we do, and the fact that we don’t tie anyone down to contracts really is testimony to the high levels of trust between ourselves and our clients.
But how do you know if your current SEO company aren’t delivering? This is an important question, so we’re going to give you some quick tips on how to spot a failing campaign…
- What Have You Been Sold?
First of all, you need to take a good, hard look at what you’ve actually been sold. If you’ve been told to sign a lengthy contract and that you’d be ranking at position 1 for all of you main keywords within the first 3 months, then this is a red flag that someone is trying to pull the wool over your eyes. SEO produces organic results, and so it’s unrealistic to expect much of a return in the short-term as it takes some time. Any company telling you otherwise are, quite frankly, not telling the truth, and your SEO campaign is doomed to failure.
- Check Your Analytics
The best way to ascertain whether your is producing results is by keeping an eye on your Analytics. Of course, it might be that you aren’t an expert when it comes to reading these statistics- but if you want to succeed in digital marketing, then you should have at least a basic understanding of what your SEO reports are telling you. For example, you want to be seeing an improvement in your website’s traffic and search engine rankings, otherwise the SEO simply is being done effectivel
- Conversions and Engagements
At the end of the day, the entire point of SEO is to improve the number of conversions and engagements your business is receiving. Obviously, a successful SEO campaign will have you sitting pretty at the top of the search engines, but this really isn’t worth anything if people aren’t converting. This is all about creating a call to action on your website- so that people know exactly what you want them to do when they click onto your site. Without any conversions or engagements, your SEO isn’t going to be worth the investment.
If you feel as though your current SEO simply isn’t working or isn’t good enough, then you need to get in touch with an agency that knows exactly what they’re doing! SEO Enterprise provide the best SEO in Manchester, and we’ll soon have your rankings significantly improved!