Everything You Need To Know About Google’s ‘Speed Update’

First of all, let’s get one thing straight- website loading speed has always been important.

For years, Google have been using the speed of desktop sites as one of their main ranking factors, since users are much likelier to abandon web pages that are too slow to load. Ultimately, a slow website will hamper user experience (UX), decrease your conversion rates and prevent any profitable SEO results. But you probably already knew that.

What you might not have known is that Google is about to launch a brand-new algorithm update; an update that could have a major impact on the success of your business. So, before you start succumbing to a wave of panic, we’ve compiled a basic summary of everything you need to know.

So, What Is This Google Update All About?

Being dubbed the Google “Speed Update”, the latest algorithm changes look set to tackle websites that are slow to load on mobile devices. Although desktop site speed has always been important, this is the first time that loading times on mobile will be used as Google ranking factors.

Industry experts have been really hammering home the importance of responsive web design over the past 12 months or so- and the new Google update is a perfect example of why it’s so important. The majority of users now connect to the internet via a mobile device, and Google look set to start punishing any sites that don’t work well on the smaller screen.

When Does The Update Take Effect?

The update will be rolled out by Google in July 2018, so you don’t have a lot of time left to make any necessary changes to your mobile site.

What Does This Mean For My Business?

Once the update takes effect next month, there’s a good chance you’ll see a drop in your keyword rankings and a decrease in organic traffic. So, if the majority of your business comes through organic search, then you certainly need to sit up and pay attention to this update.

Mobile optimisation should no longer be considered a secondary concern, and businesses should instead be prioritising the mobile functionality of their website. Before the update takes effect, we recommend doing some mobile site speed tests to ascertain whether the update could impact you- hopefully, you’ll be in the clear.

However, if your mobile site is running too slowly on mobile, then you need to take some quick steps to improve its speed. This could include removing unnecessary mobile plugins, hiding large images that aren’t needed on mobile or even moving to a dedicated server. Whatever you decide to do, it’s imperative that your mobile site isn’t running too slowly come July.

Even if your site is running at optimum speed, you’ll still need to find the best SEO Manchester has to offer. Contact SEO Enterprise today to find out more about our fantastic services!

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