Top Tips for Improving SEO of your WordPress site

Search Engine optimisation is the handy tool that improves your websites visibility online. SEO ensures that the Googlebot trawling the web finds your website and places it high on Google search. If it can’t find your WordPress business website you won’t be indexed, and you’ll have no way for people to find you unless they […]

Is the ‘Star Wars’ Saga Really Just the Story of SEO?

Unless you’ve been living on another planet for the past month or so, you’ve probably noticed that Star Wars is absolutely everywhere right now. Following the release of The Last Jedi last December, our Facebook feeds, television screens and seemingly every other piece of consumable media have been filled with images of porgs and wookies. […]

The Big List of UK SEO Events 2018

The Big List of UK SEO Events 2018 A new year, a new array of SEO events. We thought we’d go ahead and compile a comprehensive list of all the most exciting SEO and digital marketing events taking place across the UK in 2018! It’s fair to say that it looks as though our diaries […]

Social Media: What Not To Do

Often, we see social media used as an effective tool for promoting new businesses. Unfortunately, we also see businesses, who are new to the world of social media marketing, make easily avoidable mistakes. To make life easier we have compiled some top tips to help you utilise social media in the most effective way: Never: […]

Steps to Create a Digital Marketing Strategy

For businesses to thrive in the modern world, it is important for them to create a digital marketing strategy. Having a solid strategy is the best foundation to launch your online presence; starting off with a sub-par strategy will be ineffective in the long run. Developing a digital marketing strategy can be extremely convoluted, so […]

How to Get the Most Out of Your Inbound Marketing Campaign

Inbound Marketing campaigns are the least intrusive form of modern day marketing: as well as the most effective. With ongoing care and attention, your campaign can lead to a huge influx of quality customers to your business. Outbound marketing interrupts target buyers via telemarketing, trade shows, print ads, direct mail and cold calling. Most of […]

Is GDPR a Golden Opportunity for Marketers?

After everything you’ve heard about GDPR coming into effect in 2018, you would be forgiven for thinking the way marketing companies do business will change forever. And it will – for the better. GDPR does sound intimidating at first glance. The fines that can be issued by the ICO are forcing corporations to rethink their […]

What is GDPR?

The world of modern marketing revolves around the personal data of customers. The websites we visit, calls we make, places we visit and even the photos we take all leave a digital footprint. These digital footprints are collated and measured by marketers in order for them to modify their campaigns accordingly. Personal data, it seems, […]

Managing your first negative social media comment

When your business is up and running on social media, having customer reviews that you can present goes a long way in turning other potential customers into actual customers. Being able to see reviews from real people who have dealt with a business before can help people make the decision to buy: positive reviews are […]

Knowing What Makes A Great SEO Copywriter

Before you start looking for an SEO writer, it’s best to have a clear idea in your head of what exactly you’re looking for. SEO content can create a huge boost in traffic that makes its way to your website; or it can seriously damage your ranking on search engines. We want to share with […]