Should Your Business Be Thinking About Voice Search?

Hold onto your hats, folks- the future is here.

We might not be living in a world inhabited by robots, flying cars or self-tying trainers, but you’ve got to admit that we’re probably not a million miles away from such an existence. With constant advancements in technology and the continual rise of the digital age, it’s only a matter of time until we’re all bowing down to our robot overlords and wishing that ‘SkyNet’ would just go away.

But for now, we need to make the most of the technology that’s currently available, because your business should be looking for ways to capitalise on the latest cutting-edge innovations. Chief among these new innovative creations are voice-controlled devices and, as a business owner, you need to think very carefully about whether your company should get involved with them.

When you’re using a bit of kit like the Amazon Echo or Google Home, it combs the internet to answer queries, provide you with information and generally act as your own personal assistant. The same is true with Apple’s Siri and Microsoft’s Cortana- but the real question for business owners is how they can make sure their business or service is being found by this voice-activated software.

SEO is all about making sure that users find your website when searching the internet, and it’s important for business owners to realise that more and more people are browsing the web via voice search. Therefore, as the competitive marketers we all are, it stands to reason that every business owner in the world will be hoping to dominate this new search platform.

The key to implementing such a strategy undoubtedly lies in content, as pretty much every other effective marketing strategy does at the moment. In essence, voice search technology functions by searching the internet to find the most relevant information to answer a user’s question and will be looking for little snippets of content it can feed back to us.

More importantly, it operates very differently to the way we’re used to searching the internet. For example, we’re all used to typing keywords into Google and clicking on the most relevant site, but voice search is much more conversational, meaning that those sites that make effective use of long-tail keywords are much likelier to be found by Siri, Cortana or whatever other platform you’re using.

There’s obviously a lot more to it than that. It takes a certain skill to target the relevant long-tail keywords and simultaneously match the necessary conversational tone. But the setting up of an expansive FAQ page is a fantastic place to start, as you stand a much better chance of being found through voice search if you phrase your questions in the right way.

For business owners, this is a massive opportunity for you to tap into a brand-new audience and connect with customers that you never even dreamt of targeting before. Voice search offers exciting new avenues and leads, but you need to take the time to weigh up the pro’s and con’s of embarking on such a campaign, as voice search just isn’t applicable to everyone.

Ultimately, it all comes down to one thing: how would your business actually benefit from being found through voice search?

We’ve been providing the best SEO Manchester has to offer for almost 3 years now, so please don’t hesitate to get in touch if you’d like to learn more about implementing the perfect SEO campaign for your business.

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