It’s no secret that we’re all constantly glued to our social media profiles. Whether it’s sharing a big moment on Facebook, voicing our opinions on twitter or just sharing a great photo on Instagram, it’s fair to say that we live in a world that’s become completely dominated by social networking.
This is by no means a bad thing. Although at times it might be a little surreal to see everyone on the bus literally hunched over their smartphone screens (supposedly oblivious to the real world), there’s no denying that social media is just plain awesome.
But social media presents businesses with a real opportunity to shout about what they have to offer, and it’s so much more than just a way for us to watch funny videos or stalk old friends. The fact of the matter is that your business needs social media marketing, and we’re here to run you through just why that is.
Since we specialise in SEO (if you didn’t already know that, then the clue is in our name), we’re obviously going to shout about how social media can help your SEO campaign.
Basically, your SEO will be able to really flourish if you’re successfully driving more traffic to your site, as Google gives priority to the more popular sites in its algorithm. By creating great content and sharing it on social media, you’re giving yourself an incredibly effective way of driving traffic back to your website.
The use of social media will allow you to gather followers, as you build up a community of people that are interested in what you have to offer. By posting relevant, engaging content across your social channels, you’re obviously going to stand a good chance of your followers clicking the links to your site- since they’ve already expressed an interest in your business by following your page.
At the end of the day, the real value of social media lies in the traffic it is generating for your website. The number of ‘likes’ or ‘retweets’ on a post will obviously determine how many people actually see your post, but this information is pretty useless if no one is actually converting.
Obviously, you’ll want to see your posts getting as many likes as possible, but this should only be because it means there’s a greater chance of generating conversions. It’s all very well and good to brag about getting 1000 likes on a post, but that’s only going to be any good to you if those people are actually converting.
It’s incredibly easy to fall into the vanity trap that social media creates, so it’s absolutely essential for you to understand that the main purpose of your social channels is to get people to your site and converting- not just liking your posts. Remember, likes don’t offer you ROI, conversions do.
We offer social media marketing alongside the best SEO in Manchester, so please get in touch with us today if you’re keen to boost your online presence!